615186527195539

Proptech Marketing Services

Proptech has long been changing the face of real estate, but even the most innovative tools need strategic marketing strategies to make an impact.

Proptech Marketing Services

Proptech has long been changing the face of real estate, but even the most innovative tools need strategic marketing strategies to make an impact.
Proptech

At The Brand Project, we specialise in tailored marketing solutions for proptech companies looking to revolutionise the real estate industry. Our expertise helps proptech innovators connect with key audiences, from real estate professionals to tech-savvy buyers and investors. By combining data-driven strategies with creative campaigns, we position your platform to gain visibility, build trust and drive adoption in a competitive market.

Proptech has completely revolutionised the traditional real estate market. AI tools for market prediction, VR and AR property tours, 3D models of property development sites and fintech platforms for property investments are just some of the tools that have been taking over the market. But here’s the thing: no matter how groundbreaking your product is, it won’t sell itself. In addition to innovative proptech solutions, you need a customised and focused marketing strategy that introduces your product to the right people.

At The Brand Project, we create hyper-focused marketing campaigns for different audience segments including investors, real estate agents, property developers, buyers and sellers.

Backed by years of experience in the industry, our real estate marketing funnels and systems maximises your ROI and takes your proptech business from just an idea to a reality.

Before we get to selling your product and proptech to the world, we focus on creating educational and informational marketing campaigns. This way, people can get a clear idea of what your tech does, why is it absolutely necessary and how your product can help.

Through eye-catching infographics, clear web and social copies, and short-form videos, we give people bite-sized information about your tech. Our educational campaigns are focused entirely on creating credibility, trust and expertise.

Our product demo campaigns focus on showing your audience exactly what your tech can do, its features, applications and future implications on the property market.
We use short demo videos, live walkthroughs, and interactive presentations to target and answer the pain points of your users. We also create targeting and retargeting ads with ad creatives, social posts, and email campaigns to drive sign-ups for your demos.

Using targeted Google Ads, social media retargeting, and conversion-focused landing pages, we ensure your product gets in front of decision-makers like investors, real estate agents, and buyers.

With CRM integration and email workflows, we attract leads and drive them naturally through the sales funnel to increase your leads and conversions. Every campaign we design is regularly optimised for optimal engagement and conversions.

Strong endorsements and associations can skyrocket your proptech business’s success. That’s why we also offer PR and media outreach marketing campaigns that are fully focused on building a strong market standing.
We collaborate with industry blogs, real estate publications, and mainstream media to get your tech out there. We pitch your success stories, product launches, and innovations to credible outlets, position you as an industry leader, and connect with investors, real estate professionals, and potential clients.

Our marketing services support a number of different proptech. Here are some of them:

Artificial Intelligence (AI) for the Property Market

Whether it’s predictive analytics for market trends, AI-powered chatbots for instant client engagement, or smart property recommendations, we position your AI tool as a must-have solution for different real estate levels.

Property Listing Portals

For listing portal clients, we create lead-focused campaigns that drive user sign-ups and promote key features of your tech like advanced search filters, virtual tours, and instant updates. For these types of proptech, we mainly use PPC ads and social media retargeting.

Fintech Platforms for the Real Estate Market

We work with fintech clients to create targeted marketing strategies that highlight the reliability and efficiency of your platform, build credibility among users and investors. For these projects, we mainly leverage paid ads, video content, and detailed product demos, to build trust and credibility.

Property Auction Platforms

Our targeted marketing campaigns highlight the efficiency and transparency of your auction platform. We focus on advertising features like real-time bidding and accessibility. And we use targeted outreach and audience segmentation to connect your platform with agents, buyers, and sellers.

Real Estate Startups

For startups, we design marketing strategies that introduce your product to the market, build credibility, and drive user sign-ups. Our experts work with you to create a strategy funnel from pre-launch phase to post-launch support to ensure your startup makes a lasting impression.

Looking for a customised package? Speak to us.

9.jpg
7.jpg
10.jpg
5.jpg
6.jpg

Discovery Session

Before we start working with you, our team conducts thorough one-to-one calls and consultations with you to understand your proptech business, your budget, target market and future goals. This understanding helps us recommend the best marketing strategy for your business at that point in time.

Tailored Strategy for Your
Proptech Business

Once we have the initial information, our team gets started on creating a custom strategy that aligns with your business goals and resources. We use a combination of marketing strategies to maximise your ROI and ensure that your product is getting visibility and traction.

Implementation

After we are done building the strategy, we brief its lifecycle to you before implementing it. Our team at The Brand Project then implements the strategy across different platforms like LinkedIn, Meta, and Google.

Marketing Optimisation

Once our implemented campaigns start getting some traction, we revisit our strategies if needed and make data-driven changes. This optimisation and re-optimisation ensures that your campaigns stay up to date with your audiences’ behaviours, interests and market trends.

Reporting

To keep you in the loop, we offer monthly reports on our campaign performance. Our reports contain measurable metrics that can be used to quantify the success of our campaigns.

Discovery Session

Before we start working with you, our team conducts thorough one-to-one calls and consultations with you to understand your proptech business, your budget, target market and future goals. This understanding helps us recommend the best marketing strategy for your business at that point in time.

Tailored Strategy for Your Proptech Business

Once we have the initial information, our team gets started on creating a custom strategy that aligns with your business goals and resources. We use a combination of marketing strategies to maximise your ROI and ensure that your product is getting visibility and traction.

Implementation

After we are done building the strategy, we brief its lifecycle to you before implementing it. Our team at The Brand Project then implements the strategy across different platforms like LinkedIn, Meta, and Google.

Marketing Optimisation

Once our implemented campaigns start getting some traction, we revisit our strategies if needed and make data-driven changes. This optimisation and re-optimisation ensures that your campaigns stay up to date with your audiences’ behaviours, interests and market trends.

Reporting

To keep you in the loop, we offer monthly reports on our campaign performance. Our reports contain measurable metrics that can be used to quantify the success of our campaigns.

Your agency partner is business,
marketing and technology.

Linkedin Instagram

Company

Services

Industries

Resources

ABN 51 664 965 931 | ACN 664 965 931